Nathaniel Ru has gained a reputation as top American businessman from Pasadena, California. Nathaniel Ru co-founded Sweetgreen restaurants along with with his Georgetown classmates Jonathan Neman and Nicolas Jammet. Nathaniel Ru earned his bachelor’s from Georgetown University’s School of Business.
He was named as one of “30 Under 30” and was listed as one of “40 Big Food Thinkers 40 and Under.” Working in the company, they have managed to have a variety of roles from janitor to CEO. Nathaniel Ru is responsible for the branding and marketing of the company, including the store design.
The three classmates met in a entrepreneurship class and launched Sweetgreen in 2007 near their school’s campus. The three friends acknowledged in an interview that their brand would survive during the winter break because they felt that the Georgetown community did not have any healthy eating options.
Sweetgreen focused on using local produce, offer affordable pricing and great taste. Sweetgreen’s business motto is food that satisfies your values, tastes, imagination, budget and community. Nathaniel Ru believes communities need delicious, healthy and eco-friendly eating options. The company has expanded to more than 40 locations around the country including New York, California, Boston and Chicago.
Sweetgreen prides itself on making all of their own products from scratch each and every day including their dressings. Sweetgreen is tackling each of the latest trends in the food industry including healthy, fresh, organic and local. Nathaniel Ru decided to close its headquarters five times a year so everyone can work in the restaurants.
Nathaniel Ru says he admires Under Armour’s CEO Kevin Plank and his work to create a company that stands for something greater than just their product. Nathaniel Ru also enjoys northern that cuisine which he has found in DC at Little Serow.
Nathaniel Ru and his buddies did every role in the company but learned that they needed to build a team around them sooner than what they felt comfortable. They have admitted it is hard letting go of some of the jobs in the company.
Nathaniel Ru has been featured in several influential magazines, discussing his team and his company. Nathaniel Ru and his partners launched sweetlife, which has become the area’s largest music and food festival.
Sweetlife attracts more than 20,000 people and features high profile musicians and food from elite chefs, food trucks and farmers. Sweetlife is all about good health and well-being, community and sustainability.
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